How to Conquer Content Creation
Without Filming and Editing Everyday
We’ve All Been There
We’ve all had a great idea for a piece of content before and spent several hours perfecting a post just for it to flop. It feels defeating to say the least.
You follow all the “how to’s” and step-by-step models for best practices, but at the end of the day it just feels like you’re shouting into the void.
The fact of the matter is that you don’t necessarily have a content problem, you have a delivery problem. You’re simply not doing enough with the content you create.
How to Get the Most Out of Content Creation
Let's go back to the beginning where the problem starts. You need to start optimizing your content creation sessions.
Don’t go for “short form” content right off the rip. Why create anything just to only get one post out of it? You’re just going to end up spending the same amount of time the next day creating content. Instead, start with long form content and turn one piece into several pieces you can use in a week across several platforms.
The “Content Factory” Approach
If you do it right, you can create 15+ different pieces of content from just one content creation session.
All you have to do is start with long form content like a video or newsletter and then break it down into smaller chunks of content (see diagram).
Here’s a step-by-step:
Start with a piece of long form content (Either a video or newsletter).
Repurpose it. Turn your newsletter into a video or vice versa video into a newsletter.
Blast the newsletter to your email list, post it to your blog, turn it into a LinkedIn article, chop it up into tweets, or even use AI to rewrite it for other articles.
For videos use the newsletter as your script. Record, edit, add captions to help capture attention. Post to all social media platforms (Instagram, TikTok, YouTube, and LinkedIn). Use it for ads, reels, YouTube shorts as well.
Combine newsletter and video as a lead magnet to grow your audience.
Using the content factory method will help you get more content out there faster. Spend an hour a week creating content not an hour a day.
P.S. If you want to know how to implement this into your business directly without doing it yourself click HERE and I will contact you.
