Meta Ads Are Awesome
Why Your Business Should’ve Started Advertising Through Meta Yesterday
As a daily social media user, you may assume that no one clicks on Facebook or Instagram ads. You’d be wrong.
Facebook is considered one of the top social media platforms for advertising. With an average conversion rate of 9.21% and around 4 billion monthly active users, it’s obvious that someone is clicking.
Meta Ads offer nearly every industry an abundance of opportunities to get in front of potential clients. The tricky part is doing it the right way.
When we talk about Meta ads we’re not talking about the little “boost” button that shows up when you post. There’s a difference between the boost button and posting ads directly through the Meta Ads Manager.
When you use boost, you’re essentially just throwing an ad out there. Boosting your post might get you more exposure, but that doesn’t guarantee you more sales.
Meta Ads on the other hand, have a higher CTR (click-through rate) and more conversions because they allow you to target a more specific audience. More conversions equals more clients, which equals more money in.
The audience segmentation features in the Meta Ads manager is used to target specific customer interests, behaviors, income levels, languages, and education levels. This will help you to cut through the clutter to reach your ideal client.
The Ads Manager also allows you to retarget people who have visited your website. It does this by gathering data on who visits your page and then placing your ad in front of them again. The more times someone sees your ad the higher chance of them converting into a client.
Now, you could try to figure this out by yourself. However, even if you do have the time, figuring out the ads manager is still a tough nut to crack. It could be a while before you get any clients
Even if you do it the right way, with soaring competition and dynamic algorithms, your ad strategy might end in a black hole, draining your budget altogether.
Don’t waste your time or money trying to figure this out yourself. Let us run your ads for you.
If you’re interested in seeing what we can do for you then click the link below.
